Consistency & showing up is key to growing any business. If you want to make an impact, you have to continuously take action towards your dream. However, it is so much harder to show up when you’re trying to be ‘perfect’, do things you feel like you ‘should’ be doing or trying to be/act like someone else. It gets tiring, you never feel right and it never feels like you. However, it becomes exponentially easier to show up when you are being yourself. When you stop trying so hard and when you allow all your quirks and imperfections shine, you’re able to gradually make a larger impact in the world and your business.

2. It builds trust within your audience

Businesses are built on trust. Anytime you make a purchase, you always want to trust that whatever you’re about to spend your money on will be worth it. That’s why referrals or recommendations work so well to build businesses because that recommendation is usually coming from someone you already trust. So when you’re interacting with your target market, being real and authentic will naturally build trust. And when your target market trusts you, it becomes easier to sell to them.

3. You’re more likely to find your dream clients

“Birds of a feather, flock together…” Not going to lie, I kind of hate that saying but it’s true. We’re attracted to like minded individuals. And most of us, I would believe, want to work with like-minded people, typically that tends to be your dream client. You want clients to end up being friends and maybe they are at a different stage or season of business/life, but the underlying values are what connect us all. So by being yourself, it allows others to get to know you, relate to you and more than likely want to work with you.

 At the end of the day, building a business from authenticity allows you to play the long game. You’ll have lasting success cause you’ll be able to build trust authentically, stay true to who you are AND win any imposter syndrome battles. Those were my 3 reasons why you should build an authentic brand.