Blogging can be a great way to show off your expertise and value. By sharing what you know, potential clients should feel that you’re knowledgeable and able to complete the project or work they’d be paying for. Potential clients are able to feel more confident in your abilities before they book and should already be excited to work with you.
2 | Social media content
When it comes to social media, it can sometimes feel like you have nothing to share. You want to be consistent with your social accounts after all. However, there are only so many client launches, product images or coffee photos (there’s never really too many coffee images) to share. You can easily take your new blog posts or upcoming blog posts to social media and use it to direct audience members back to your site. Plus, if needed, you can share filler posts about what new blog posts are coming up.
3 | Attracts your ideal customer
Any time you write a blog post, you should be keeping in mind your ideal customer. You are sharing things you believe they’d find beneficial. You’re also giving them insight into who you are as a person. If you’re doing this right, you’re ideal customer will be genuinely excited to work with you because they feel like they know you already through your writing.
4 | Increases trust
Not only does blogging show off your expertise, like mentioned above, but it also increases trust. You want your readers to trust you. By sharing behind the scenes posts, or giving them insights on your process or work, they’ll become more trusting. Long lasting businesses build trust. Trust can lead to more clients or more sales.
5 | More sales
Use your blog to increase sales through a variety of ways. You can add a list of products at the bottom of your page, write posts about your services or product how-to’s so potential clients can learn more about what you offer and thus make it easier for them to buy. You can also backtrack a post and lead them into a sale by showing how your offering can be the solution to a specific problem.
6 | Opportunities for more opt-ins
You should constantly try to add readers (and more importantly, ideal clients) to your email list. If you’re blogging, chances are there can be new opt-ins to create that fit with what you’re writing about. At the end, you have the opportunity to give away a freebie in exchange for their email. Once on your list, you can continue having a more personal line of communication that should lead to more sales.
I’d love to hear from you! What is your chosen way of creating content? How has blogging helped your business?
