beuna suerte tequila bar

brand identity | logo | print collateral | web design + development

buena suerte means good luck, which is exactly what you need when you walk into a tequila bar…

Buena Suerte is a brand + web design concept for a tequila bar.

The vision for Buena Suerte was to create a brand identity, print collateral + 1-page website that told a story of the best weekend spot to visit that was both commonplace + luxurious at the same time.

Buena Suerte means good luck, which is exactly what you need when you walk into a tequila bar. When creating the logo, I couldn’t stop thinking of someone writing the phrase buena suerte on a cocktail napkin and passing it over to their friend. After that, it was important to keep the font more handwriting/calligraphy based, in order to bring that story to life. You can find that sweet sentiment on the bottom of the tequila menu.

The color palette showcased a dark, moody, edgy feeling that was both modern + luxurious. This tequila bar would have a wide selection of tequila from all over the world that its patrons could enjoy. By keeping the website simple + yet user friendly, people knew what tequilas were offered, a bit of the background story + most importantly where to find the bar. It was such a fun brand concept to bring to life. Now go sip some tequila!