Garden Party: Brand Concept

New branding, moodboard + logo concept for faux outdoor event planning company or natural food photography company: Garden Pary. This brand is filled with deep greens + oranges, soft browns + grays to bring a organic feel + classic touch. The branding concept for Garden Party allows different visually heavy businesses to get their story across.

It’s been a dream of mine to host an outdoor dinner party for my friends + family, which got me thinking of all the amazing event planners + food photographers out there. They bring magical events  to life or your mouth water. Without fail, I found some great photos on Unsplash, from some equally fantastic photographers. I filled my moodboard with florals, food, + outdoor imagery that fit the organic, natural feel that I really wanted viewers to feel. Honestly, if I have a dinner party, it will be filled with fresh lemonade, wildflowers, + delicious homemade dessert!

This time around, I created some simple yet effective collateral graphics that nicely display the wordmark logo. The canva moodboard layout will be available in the digital shop coming soon. You’ll also be able to see the full web design concept (+ potential DIVI template) using the Garden Party branding concept. It’ll be perfect for event planners, plant enthusiasts, floral designers + artisan home shops – it’s coming soon, so keep an eye out!