Your website is oftentimes the first touchpoint your ideal clients make with your business. This is the place where they come to learn more about you and is the opportunity for you to truly connect, build trust & credibility and convert your visitors into clients. It’s important to make sure you’re creating a website that your ideal client will love. So here’s how to create a website your ideal clients love and are eager to buy from!
Problem, solution, benefits
At the end of your day, your clients only care about how you can help them and what you can do for them. You want your website to clearly state and reflect that you understand your clients problem, that you have the best solution for them and that their life will benefit from buying from you. Having an ideal client is crucial to a strong business foundation and for lasting growth. By knowing & deeply understanding your ideal client, you save time & energy while gaining the ability to make more money. This guidebook is here to help you through the process and do exactly that!
Access & information
Are you providing easy access to the information most important to your clients? You want to make it easy for people to find & access the information that they need in order to make a decision to buy. Every client & customer will need different information in order to feel confident but you have to make sure that it’s available to them or that contacting someone in order to learn more is easy to do.
Goals & Action
It’s important to know your own goals for your website as well as the goals of your ideal clients when visiting your website. Then you want to make sure you’re making it easy for them to take action. Use clear call to actions throughout your site – all of which are directing to key information important to your ideal client.
Finally, the best and possibly most important steps you can take is by taking the time to go through this journey yourself. Really put yourself in your ideal clients shoes and figure out what you would want if you were hiring or wanting to make a purchase. This will give you insight into what really matters to your ideal clients and why.
Want to learn how to create a website your ideal client loves?! You can get the Create a website your ideal client loves worksheet for FREE by joining the Free Resource Library now!
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