Little Rainbows

brand identity



e-commerce web design

Little Rainbows is a fictional handmade toy brand for children. It was inspired by classic wooden toys that I’ve always loved and really wanted to bring classic toys back to life. Using hand drawn illustrations and a soft color palette, we truly bring this brand to life. We also wanted to add fun color moments throughout and create a fun mix and match packaging  experience to make it more unique. We aso included a bunch of shapes to typical collateral items to make those more children friendly and add to the brand experience. It was a really fun personal project to work on and I hope you enjoy! 


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