Magic Estrellas: Brand Concept

Jun 25, 2019 | Showcase

New branding, moodboard + logo concept for faux high-end jewelry line Magic Estrellas. Filled with soft hues, blush pink + a natural aesthetic. The brand gives off a timeless + classic feel that’s both feminine + magical, which is perfect for an elegant jewelry line.

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After spending the weekend celebrating the Summer Solstice in Santa Barbara, I couldn’t keep myself from thinking about these beautiful silver necklaces with astrological constellations made by a local designer. Honestly, I wish I had bought one (+ the matching earrings) because they were stunning. While scrolling on Unsplash, I came across the gold start earrings and thought I had to create a brand around it. The pink + gold image was my foundation but those elegant, timeless sparkling constellation necklaces were my inspiration.

The majority of the time, I’m creating design concepts + moodboards like this in Canva. The canva moodboard layout will be available in the digital shop coming soon. You’ll also be able to see the full web design concept (+ potential DIVI template) using the Magic Estrellas branding concept. It’ll be perfect for a high-end jewelry line online boutique, clean beauty product or blog or photographer – it’s coming soon, so keep an eye out!


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