Marisa Faye is a holistic nutritionist, NTP MPH RWP RYT who’s helping people feel their very best!
This has been a fun design to bring to life & Marisa is such an amazing person, that it was an exciting experience. Marisa wanted her brand to feel vibrant, natural + luminescent. My inspiration came from a mix of pink sunsets & garden salads. Which related to a soft & colorful color palette that was both fun & professional. It was important that her brand could expand + grow with her in the future as well as fit where she was now. She also wanted to attract more women as her ideal clients, but still feel inclusive to all.
When it came to creating her logo, we shifted through a ton of options, playing around with different fonts, colors + layouts. Ultimately, we decided on a mix of calligraphy fonts + simple sans fonts. Her logo was distinct, professional, friendly + different enough to make her stand out in her industry in the best way possible.
Next, we came the redesign + development of Marisa’s website. We also made the decision to move her from Squarespace to WordPress due to additional functionality she may need in the future. It was important to create a cohesive look on her website, mixing her new brand photos + colors. The 2 key actions she wanted her website visitors to take was 1) schedule a complimentary call and 2) sign up for her Chew On This Newsletter. In order to do this strategically, it was important to keep these 2 options easily accessible on every page. So we did just that we call to actions buttons, opt-in forms on the footer as well as a clear button on the main navigation menu showcasing her Free Meal Plan. In addition, we added a testimonial page she could easily share with her audience as needed. Her services page we kept clean + easy to find her different packages and offerings, as well as made sure her potential clients could know that she was available both in-person + virtually.
At the end, I believe Marisa Faye’s brand + website turned out amazing! (and yes, I am biased!) Marisa got a standout brand + a strategic website that can expand as she continues to grow her business!