Packing Joy is a travel blog by Lelia meant to inspire it’s reader to grab joy through travel. As a newcomer to the industry, it was important to establish a unique experience for all those who visit.
Lelia wanted an easy to read, browse + interact with blog, with travel in the center. Through a fun interactive map, visitors could read blogs based on their destinations and follow along with Lelia’s journey. Making it world friendly was a must, so we made sure the site was multi-lingual and easily accessible to those who spoke foreign languages. The brand colors showcased the natural feel through orange + beige hues and of travel with blue ocean hues. These colors needed to be cohesive and also not take away from Lelia’s stunning photography. It was such a fun, collaborative experience to bring this website to life.