branding | logo | packaging | web design
sustainably made. beautifully worn.
The SWOON brand concept was made for a faux vegan leather luxury watch company. The branding needed to be both elegant and simple while having the ability to showcase it’s sustainably made products. Since SWOON is a high end product, I kept the logo a timeless wordmark logo that also said exactly what the product was, especially since the company name is a little elusive.
The wordmark logo blended the modern elegance and the soft organic feel through the typography choices. The moodboard brought deep greens and soft pinks and blushes to again, showcase the feminity + luxury as well as the sustainability factor. It’s a simple color palette that’s memorable. Customers needed to quickly understand not only what the product was but what the company stood for. The packaging was kept simple with just the logo + a pink box. The responsive website allows the company to showcase it’s story as well as sell it’s products. The SWOON brand concept really showcases the mission and product at the same time.