Why your business needs an ideal client

Why your business needs an ideal client

To be honest, the main reason for creating an ideal client is in order to make your business more effective. You can always try to marketing to ‘everyone’ and hope someone bites (and maybe someone will) but really, that can end up being a waste of time and...
How to make the most of your website copy

How to make the most of your website copy

Let me take a wild guess, you spent a lot of time writing your own website copy? Or spent a lot of money hiring a copywriter to do it for you? First off, way to go! Website copy is just as crucial, if not more, than a beautiful, strategic website design. Now that you...
3 tips for writing better website copy

3 tips for writing better website copy

Oh website copy… how dreadful + stressful you can be! (I mean, am I right?!) Talking about yourself or your product/service, being strategic about it and letting it resonate can be a tricky balance to achieve. But I think you’ve got this. I’ve read a...
3 ways to set boundaries in your business

3 ways to set boundaries in your business

When I started my business, I felt the need to be ‘on’ all the damn time. Especially when it came to my clients. Working late + weekends and always feeling like I had to respond to emails within minutes. It took over my life pretty quickly and made me feel...
how user personas help you gain clarity

how user personas help you gain clarity

Recently, I’ve been learning more and more about UX design (user experience design) so I can better serve my clients, gain new skills, improve my work + really, just because I thought it’d be cool to learn. As I’m taking + watching different classes on Skillshare, one...
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