To be honest, the main reason for creating an ideal client is in order to make your business more effective. You can always try to marketing to ‘everyone’ and hope someone bites (and maybe someone will) but really, that can end up being a waste of time and...
Let me take a wild guess, you spent a lot of time writing your own website copy? Or spent a lot of money hiring a copywriter to do it for you? First off, way to go! Website copy is just as crucial, if not more, than a beautiful, strategic website design. Now that you...
Oh website copy… how dreadful + stressful you can be! (I mean, am I right?!) Talking about yourself or your product/service, being strategic about it and letting it resonate can be a tricky balance to achieve. But I think you’ve got this. I’ve read a...
When I started my business, I felt the need to be ‘on’ all the damn time. Especially when it came to my clients. Working late + weekends and always feeling like I had to respond to emails within minutes. It took over my life pretty quickly and made me feel...
Recently, I’ve been learning more and more about UX design (user experience design) so I can better serve my clients, gain new skills, improve my work + really, just because I thought it’d be cool to learn. As I’m taking + watching different classes on Skillshare, one...
