What is a mockup + why they are important

What is a mockup and why are they important? So if I’m being honest, when I first started out as a designer, I had not idea what a mockup was. I honestly thought I had to buy a desktop computer just so I could take a picture of it so I could post it on my socials. Um… yeah, so very glad I didn’t do that but everyone starts somewhere. In case you’re a budding designer, working with a designer or simply in the learning stages, this is all about mockups.


What is a mockup

Simply put, a mockup is realistic view of a design. For example, you can add your logo to a business card mockup so you can see what the business card would look like in real life. Another example would be a website shown on an actual computer rather than just in pciture format.


Why are mockups important

From a designers perspective, mockups are important for a few reasons.

1. Clearly communicate your design to clients

Sometimes it can be hard for a client to envision your design on paper into something realistic. When you can put it in a mockup, they have a better visual and you’re better able to communicate your design to your clients.

Seeing packaging on a flat surface without context isn’t as appealing as if the packaging design was on a packing mockup.


2. No physical products necessary

Since mockups are done digitally, you don’t need to have them all made into physical products. This can save you time + money when it comes to design. You still get that realistic look + feel without the added costs.


3. Better Portfolio

Your work simply looks better when it has context. Whether it’s a digital design, print, packaging, etc. it looks more realistic and it’s easier to understand your vision with context and a mockup does that.



The good news is that there are a ton of great options for free + premium mockups! As a designer, I use mockups for my design clients all the time as well as to showcase their work once it’s done. It looks more polished and professional and my clients love it. Now you know what a mockup is and why they are important!




Hey, I’m Marci

I’m the web designer & developer and the woman behind Dragonfly Ave. I love sharing resources, tutorials, biz tips and so much more. Hope you enjoy!

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