Why I have an Etsy alongside my Shopify store

My Etsy store is now live!! Well, it has been for a little but but I’m still pumped and I’m excited to share why I have an Etsy alongside my Shopify store & why you should too. I’m a huge advocate for autonomy, owning your sh*t and not relying on a platform you don’t actually own (aka: social platforms). But those platforms also include online marketplaces like Etsy, Creative Market, etc. So because of that, it may be surprising to hear that I chose to start an Etsy shop alongside my Shop. So here are the 3 reasons why I have an Etsy alongside my Shopify store.

1. Expanding my audience

One of the biggest reasons why I chose to also add an Etsy was because I wanted to increase my audience and increase sales. Although I’m not a big fan of Etsy’s fees, I am also very aware that there are a lot of people that go to Etsy to buy products like what I sell. I want my work and my products to be seen by as many people as possible. And although I do my own marketing and am slowly but surely growing my audience to my own shop, being on Etsy gives me access to their audience. For me, that’s enough of a reason to at least try Etsy.

2. More analytics

Whether or not I get a lot of sales on Etsy, I at least gain some analtyical insights. Which quite frankly, is also worth it. Knowing what tags work, how many people to go my page, what products are getting viewed the most, etc. are important insights when growing a business and will help me moving forward.  

3. I can still sell from my own site

Honestly I haven’t seen a lot of online marketplaces require exclusivity when selling – which is good- but I don’t like, and really don’t recommend, relying on one platform (especially one you don’t own) to build your business on. The great thing is that I can sell on Etsy but also continue to sell on my own platform. This limits my risk overall and gives me another platform to sell on. 

Should you (also) sell on etsy?

Yes and no. Honestly I think it depends. I sell digital goods so I don’t have to worry about product inventory, which I feel would be my biggest struggle. However, if you do have inventory, there is a freemium Etsy/Shopify Integration (I haven’t used this yet) that would help manage inventory. Aside from that and Etsy’s fees, I do think it’s worth the try.

I’m still new to selling my stuff on Etsy and don’t plan on putting a ton of marketing effort into it (I’d rather direct to my own site), but I am still curious to see how/if it helps. I’ll definitely share more on that later on so keep an eye out.

To reiterate, as of now, I do think it’s worth trying Etsy out alongside my Shopify store and I’m excited to see what happens. I think as long as you don’t solely rely on Etsy or any other platform to build your business on – then you’re pretty solid.


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Hey, I’m Marci

I’m the web designer & developer and the woman behind Dragonfly Ave. I love sharing resources, tutorials, biz tips and so much more. Hope you enjoy!

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