Why you need a mood board for your brand

Design

black and gold mood board

Mood boards are an essential part of my web design process and of creating a strong brand foundation. Not only are they incredibly fun to make but they also bring a cohesive style + visual inspiration to build your brand on. Today, I’ll be sharing why you need a mood board for your brand!

 

What is a mood board?

Let’s start with the first question, what is a mood board? Simply put, it’s a collage of images. For a little more context, a mood board is a visual collage or inspiration board that showcases a specific mood, vibe, aesthetic or feeling. Mood boards are often referred to as vibe boards, brand boards, inspiration boards, brand collages, etc. You can create a mood board by clipping magazines, going on Pinterest and pinning content, putting together a collage, etc.

The goal of a mood board is to create a cohesive style and feeling that will represent the business, brand, collection or message that you are trying to share with the world.

 

 

If you want to learn how to create a mood board, check out this tutorial!

 

Why you need a mood board for your brand

1. Strong Brand Foundation:

First off, you get a visual representation for the feeling you’re trying to achieve and share to the world. This gives you a very strong foundation for your brand moving forward. You know exactly what colors to use, the aesthetic you’re trying to achieve, the images that work and the overall feeling you want to share.

2. Collaboration Becomes a Breeze:

Once you have a mood board, it becomes easier for fellow or new team members to understand your brands vibe. They can understand the look and essence of your brand without needing a ton of context. You’re able to share your mood board and future brand elements with other designers, marketers, V.A’s, etc with confidence that they’ll understand your brand. Really, a mood board makes collaborating much easier!

3. Moves You Forward:

Ultimately, a mood board drives your brand forward into the next design steps. Whether that’s your logo, brand identity, website, print collateral, etc. You can confidently move to the next steps of designing, building + growing your brand knowing that you’ve established a core feeling you want to emote. 

You can get these templates inside the Free Resource Library now!

 

LEAVE A COMMENT! 

Freebie

Grab your freebie!

20 Mood Board Templates!

DON’T FORGET TO

PIN YOUR FAVORITE

Read The Latest

Bold Poster Design Concepts

Bold Poster Design Concepts

I've been recently obsessed with band posters and bold, vintage posters. I love the use of typography & colors, the cool images, the layouts and really just the overall vibe. You can check some out on my Pinterest here. With that, I wanted to have some fun and...

True Bliss Massage & Reiki

True Bliss Massage & Reiki

True Bliss Massage & ReikiWebsite design Wordpress developmentTrue Bliss Massage & Reiki is a Massage & Reiki studio based in Colorado. Sarah came to me looking for a redesign. of her current website. She wanted it to match her new space, be clearer to...

Rachel Hine

Rachel Hine

Rachel HineBrand identity Business Cards Social Media  Templates Website design Wordpress developmentRachel Hine new brand & website is here. Rachel is a photographer & creative director based in New Amsterdam (works globally) who needed an updated portfolio...

The Misfits Experience

The Misfits Experience

The Misfits ExperienceBrand identity Website design Wordpress developmentThe Misfits Experience is brand & website is here! Christine came to me for a new website & brand update for her new intensive offering. The new website experience is a mix of beautiful...

CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS * CLICK HERE FOR FREE GOODS *

translate

Pin It on Pinterest

Skip to content