To be honest, the main reason for creating an ideal client is in order to make your business more effective. You can always try to marketing to ‘everyone’ and hope someone bites (and maybe someone will) but really, that can end up being a waste of time and money. You have to think about who needs your products or services, who will benefit most from your products or services and who will actually spend money buying your products or services. So today, I’ll share what an ideal client is in the first place and the top 2 reasons why your business needs an ideal client to be successful.

What is an ideal client

Simply put, an ideal client is the person(s) who your business is aimed at to serve.

One definition I love states that an ideal client is “someone who finds the perfect solution to their problems or needs in the services or products that your company provides. They will be loyal to your company, frequently uses or buys your products or services, and is likely to recommend you to their friends and colleagues.” (source)

The perfect ideal client is a combination of who you feel called to work with/enjoy working with, who needs your services/products and who is willing to pay for your services/products.

Why your business needs an ideal client

1. Decision Making

Straight up, every decision you make in regards to your business should be based on your ideal client and what their needs are. It’s no longer just about what you want but what they want. It’s about how you can serve them. These decisions include: naming, branding, copy, marketing, content, social platforms you use, offerings, pricing, etc. It all trickles down from who your ideal client is and making the best possible decision of what they’d most benefit from, like & buy.

2. Messaging & Marketing

In order to make your marketing effective, you need to know who you are marketing to in the first place. If you’re spending any amount of money on social media ads, advertisement in general, curating content, etc. you want to make sure that money and time is being well spent. If not, you’re wasting your money in hopes that someone will see it and want it. You want to make sure that your marketing efforts are effective. And if you do have a marketing budget, that you are spending that budget wisely. Who your ideal client is will help identify where the best places to market will be, what content they are lookng for and what messages to use in order to attract them.

In addition, having a clear ideal client allows you to have a stronger message within your brand. This messaging will always be part of your marketing. But if it’s watered down because you’re aiming for mass appeal or are just confused about who they are, then again, you’re not going to be as effective.

At the end of the day, knowing who your ideal client is allows you to be more strategic with your business overall, but primarily when it comes to decision making and marketing purposes. You want to make sure you’re attracting the people you want vs people you don’t.

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